{"product_id":"beef-sirloin-roast","title":"Holdfast - Beef Sirloin Roasting Joint","description":"\u003cp data-start=\"225\" data-end=\"265\"\u003eTender • Luxurious • Naturally Grass-Fed\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"641\"\u003eOur Holdfast sirloin roasting joint is taken from the finest section of our grass-fed Highland and native-breed cattle — a beautifully tender, naturally marbled cut that delivers a truly exceptional roast. Slow-grown on diverse conservation pasture, the sirloin develops a rich depth of flavour with a succulent fat cap that crisps and bastes the meat perfectly as it cooks.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"931\"\u003eHand-trimmed by our specialist butchers, this joint is ideal for celebratory meals, Sunday roasts and special occasions where only the best will do. The balance of tenderness, juiciness and clean, pasture-raised flavour makes it one of the most sought-after roasting cuts in British beef.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1099\"\u003eWhether roasted low and slow for a blushing centre or cooked hot for a deep caramelised crust, the Holdfast sirloin joint promises restaurant-quality results at home.\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1334\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1117\"\u003eBest cooked:\u003c\/strong\u003e medium-rare for maximum tenderness\u003cbr data-start=\"1152\" data-end=\"1155\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1169\"\u003eIdeal for:\u003c\/strong\u003e Sunday roasts, celebrations, entertaining\u003cbr data-start=\"1211\" data-end=\"1214\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1229\"\u003eProvenance:\u003c\/strong\u003e grass-fed • native breed • conservation farmed\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1289\"\u003eEthos:\u003c\/strong\u003e slow-grown, high welfare, naturally raised\u003c\/p\u003e","brand":"Holdfast Estate","offers":[{"title":"1.5 kg","offer_id":55624476885369,"sku":"HF-BEF-SIR-15","price":57.0,"currency_code":"GBP","in_stock":false},{"title":"1kg","offer_id":56232788164985,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2 kg","offer_id":56232788263289,"sku":"HF-BEF-SIR-15","price":76.0,"currency_code":"GBP","in_stock":false},{"title":"2.5 kg","offer_id":56232788558201,"sku":"HF-BEF-SIR-15","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"3kg","offer_id":56232788787577,"sku":"HF-BEF-SIR-15","price":114.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0712\/7673\/files\/Beef_Sirloin_Roasting_Joint_1016x829_c340ac70-31ae-4387-9553-50ae0f611664.jpg?v=1755000308","url":"https:\/\/www.holdfastestate.com\/products\/beef-sirloin-roast","provider":"Holdfast Estate ","version":"1.0","type":"link"}