Holdfast - Beef Sirloin Roasting Joint

Tender • Luxurious • Naturally Grass-Fed

Our Holdfast sirloin roasting joint is taken from the finest section of our grass-fed Highland and native-breed cattle — a beautifully tender, naturally marbled cut that delivers a truly exceptional roast. Slow-grown on diverse conservation pasture, the sirloin develops a rich depth of flavour with a succulent fat cap that crisps and bastes the meat perfectly as it cooks.

Hand-trimmed by our specialist butchers, this joint is ideal for celebratory meals, Sunday roasts and special occasions where only the best will do. The balance of tenderness, juiciness and clean, pasture-raised flavour makes it one of the most sought-after roasting cuts in British beef.

Whether roasted low and slow for a blushing centre or cooked hot for a deep caramelised crust, the Holdfast sirloin joint promises restaurant-quality results at home.

Best cooked: medium-rare for maximum tenderness
Ideal for: Sunday roasts, celebrations, entertaining
Provenance: grass-fed • native breed • conservation farmed
Ethos: slow-grown, high welfare, naturally raised